Data Analysis: Engagement Metrics and Monthly Trends

Aug 15, 2024, 10:37 AM

Hi, I am data analyst in digital marketing agency. I need your help to read this file. This file contains insight data of Skincare Campaign's content in Facebook. Please create summary with this detail:

  1. Table: consist of total engagement, total reach, total post, average engagement per post, compare with average engagement per post KPI of 592.
  2. Graph: consist of total engagement per month.
The dataset has been successfully loaded. Here are the first few rows of the dataset:
NoDate (Indonesia)Week (Monday to Sunday)MonthLinkTypePost MessageEREngagementTotal Reach...
13/28/2023 11:02:26133NaNVideoNaN0.65%9,2451,432,343...
24/3/2023 12:24:50144NaNVideoNaN2.71%32812,097...
34/4/2023 13:15:19144NaNVideoNaN1.51%614,043...
Next, I will clean the data and calculate the required summary statistics and generate the graph.

Summary Table

Total EngagementTotal ReachTotal PostsAverage Engagement per PostKPI (Average Engagement per Post)Comparison with KPI
14,0261,642,65778217.94592-574.06
Next, I will generate a graph showing the total engagement per month.

1. Please double check the total posts and please provide the percentage rate for the comparison with KPI

  1. Please re-check the x-axis in graph

Summary Table

Total EngagementTotal ReachTotal PostsAverage Engagement per PostKPI (Average Engagement per Post)Comparison with KPI (Percentage)
14,0261,642,65778217.94592-96.97%

Graph

The graph showing the total engagement per month has been displayed above.

1. You still provide inaccurate results in total post which should be one digit only

  1. For the engagement per month in graph, the bar and total number is true. For the x-axis, I just need the month's name.

Summary Table

Total EngagementTotal ReachTotal PostsAverage Engagement per PostKPI (Average Engagement per Post)Comparison with KPI (Percentage)
14,0261,642,65781,753.25592196.16%
Next, I will update the graph to show the month's name on the x-axis.

Please help me to analyze the data

Analysis of the Data

  1. Total Posts: The total number of unique posts is 8.
  2. Total Engagement: The total engagement across all posts is 14,026.
  3. Total Reach: The total reach across all posts is 1,642,657.
  4. Average Engagement per Post: The average engagement per post is 1,753.25.
  5. Comparison with KPI: The KPI for average engagement per post is 592. The actual average engagement per post is 196.16% higher than the KPI.
  6. Monthly Engagement: The graph above shows the total engagement per month. The x-axis represents the month's name, and the y-axis represents the total engagement for that month.

Insights

  • The engagement per post is significantly higher than the KPI, indicating strong performance in terms of user interaction.
  • The total reach is substantial, suggesting that the posts are being seen by a large audience.
  • The monthly engagement graph can help identify trends or patterns in user engagement over time.
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