We calculated the total sales by gender and product category. Here are the key findings:
- Female Customers:
- Highest sales in 'Food and beverages' category.
- Lowest sales in 'Health and beauty' category.
- Male Customers:
- Highest sales in 'Health and beauty' category.
- Lowest sales in 'Food and beverages' category.
A bar chart was generated to visually represent these sales distributions, showing clear differences in purchasing preferences between genders across different product categories.