Competitor Analysis and Content Strategy Insights

Nov 28, 2024, 2:42 AM

Cool Kids Competitors - Master Content Analysis.xlsx

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give me the most useful report you can based on the spreadsheet. my goal would be for me to take that report and have as much clarity as possible as what to create for my client's content calendar. i want to extract as many insights about the pattern and structure and content of posts as possible. everything possible to set me up for successful content. want to pivot to creating content more similar to the accounts in the spreadsheet, it's hard for cool kids to talk about detailed restaurant operations only—they know design.

context on my client: Cool Kids is a brand design studio that helps food and beverage businesses improve their brands and attract more customers. They work on everything from a restaurant's logo and color palette to their website and marketing materials. Cool Kids wants to become known as experts in food and beverage branding, especially on LinkedIn. They do this by sharing their expertise in an engaging way, not just trying to sell their services all the time.
To create a comprehensive report from the provided spreadsheet, we can focus on several key aspects that will help you align your content strategy with successful competitors. Here's a step-by-step approach to extract insights:
  1. Engagement Analysis:
    • Calculate the average engagement rate (ER) for posts to understand what type of content resonates most with the audience.
    • Identify posts with the highest likes and comments to see what content is most engaging.
  2. Content Type and Media:
    • Analyze the types of media used (e.g., video, image) and their respective engagement rates.
    • Determine if certain media types (e.g., videos) perform better than others.
  3. Posting Patterns:
    • Examine the dates and times of posts to identify any patterns or optimal posting times.
    • Look for trends in posting frequency and consistency.
  4. Content Themes:
    • Analyze the text content to identify common themes or topics that are popular.
    • Use text analysis to find keywords or phrases that appear frequently.
  5. Competitor Benchmarking:
    • Compare the performance of different competitors to identify who is leading in engagement and content strategy.
    • Look at the overall strategy of top-performing competitors to see what you can emulate.
  6. Visual Representation:
    • Create visualizations such as bar charts or line graphs to represent engagement over time, media type performance, and posting frequency.
Let's start by calculating some of these metrics and visualizing the data to gain deeper insights.

Insights from the Competitor Analysis

  1. Engagement Analysis:
    • The average engagement rate across posts is calculated to understand overall performance.
    • Top Posts by Likes:
      • The post with the highest likes has 7982 likes and an engagement rate of 67.9354.
      • Other top posts also show high engagement, indicating successful content strategies.
    • Top Posts by Comments:
      • The post with the most comments has 206 comments, showing high interaction.
  2. Content Type and Media:
    • Media Type Counts:
      • Images are more frequently used (243 posts) compared to videos (92 posts).
    • Average Engagement Rate by Media Type:
      • Videos tend to have a higher average engagement rate compared to images, suggesting that video content might be more engaging.
  3. Visual Representations:
    • The distribution of engagement rates shows how most posts perform, with some outliers achieving very high engagement.
    • A bar chart of average engagement rates by media type highlights the effectiveness of different content formats.

Recommendations for Cool Kids

  • Focus on Video Content: Given the higher engagement rates, consider incorporating more video content into your strategy.
  • Analyze Top Performing Posts: Look into the themes and styles of top-performing posts to replicate their success.
  • Optimize Posting Times: Further analysis could reveal optimal posting times to maximize engagement.
These insights should help you align your content strategy with successful competitors and create engaging content for your client's calendar. Feel free to ask if you need more detailed analysis or specific visualizations!

give me insights and create a content plan that will be super successful. we basically can take the concepts we see being successful and just tweak them a bit. i want you to do analysis and give me useful data from that sheet My goal is to be able to identify the patterns and recipies for successful posts within the Cool Kids niche—we need to keep in mind that they are a brand studio targeting restaurants and food & beverage brands.

i want to understand as much as possible about the breakdown/structure of successful captions—the format they're using to hook people and the calls to action that perform best. what type of lesson/lessons got the most engagement? we can steal that content and just reword it, so that's super valuable.
To create a successful content plan for Cool Kids, we need to dive deeper into the data to extract patterns and structures of successful posts, especially focusing on captions and calls to action. Here's how we can approach this:

Step-by-Step Analysis

  1. Caption Analysis:
    • Extract and analyze the text content of posts to identify common structures and hooks.
    • Use text analysis to find frequently used phrases or words that might contribute to higher engagement.
  2. Call to Action (CTA) Analysis:
    • Identify the types of CTAs used in high-engagement posts.
    • Determine which CTAs lead to more likes, comments, or shares.
  3. Content Themes and Lessons:
    • Analyze the themes or lessons conveyed in the posts with the highest engagement.
    • Identify if certain topics (e.g., branding tips, design insights) are more popular.
  4. Visual and Structural Elements:
    • Examine the structure of successful posts, including the use of emojis, hashtags, and formatting.
    • Identify any visual elements that are consistently present in high-performing posts.
  5. Competitor Benchmarking:
    • Compare the strategies of top competitors to see what can be adapted for Cool Kids.
Let's start by performing text analysis on the captions to identify common patterns and successful CTAs.

Insights from Caption Analysis

  1. Common Themes and Keywords:
    • The most frequently used words and phrases include "brand," "design," "branddesigner," "designchallenge," and "branding."
    • These keywords suggest that successful posts often focus on branding and design challenges, which are relevant to Cool Kids' niche.
  2. Popular Topics:
    • "Logo," "business," "brandidentity," and "packagingdesign" are also common, indicating that posts about these topics might attract more engagement.
  3. Content Structure:
    • The presence of terms like "creativechallenge" and "designbrief" suggests that posts structured around challenges or briefs might be effective.
  4. Call to Action (CTA) Suggestions:
    • Encourage engagement by using CTAs related to design challenges or asking for opinions on branding projects.
    • Use phrases like "share your thoughts on this design," "what do you think about this branding idea?" to prompt interaction.

Content Plan Recommendations

  • Focus on Branding and Design: Create content that highlights branding strategies, design challenges, and logo creation.
  • Engage with Challenges: Introduce design challenges or briefs to engage your audience and encourage participation.
  • Use Effective CTAs: Incorporate CTAs that invite feedback or participation in design discussions.
  • Leverage Visuals: Use visually appealing content that aligns with the themes of branding and design.
These insights can guide you in crafting a content calendar that resonates with your target audience and aligns with successful strategies observed in the data. If you need further analysis or specific recommendations, feel free to ask!

generate one week of content ideas alongside the content pillars and post types. give ideas for really engaging hooks based on the data that performed well and demonstrated clear pattern

One Week Content Plan for Cool Kids

Based on the analysis, here's a content plan for one week that aligns with successful patterns observed in the data:

Content Pillars

  1. Branding Insights
  2. Design Challenges
  3. Client Success Stories
  4. Industry Trends
  5. Interactive Engagement

Day 1: Branding Insights

  • Post Type: Carousel
  • Content Idea: "5 Key Elements of a Successful Restaurant Brand"
  • Hook: "Unlock the secrets to a standout brand identity!"
  • CTA: "Which element do you think is most crucial? Comment below!"

Day 2: Design Challenges

  • Post Type: Video
  • Content Idea: "Join Our Weekly Design Challenge: Create a Logo for a New Cafe"
  • Hook: "Think you can design the next iconic logo? Prove it!"
  • CTA: "Submit your designs and tag us for a chance to be featured!"

Day 3: Client Success Stories

  • Post Type: Image
  • Content Idea: "How We Transformed XYZ Restaurant's Brand"
  • Hook: "From bland to brand! See the transformation."
  • CTA: "Swipe to see the before and after!"

Day 4: Industry Trends

  • Post Type: Infographic
  • Content Idea: "Top 5 Design Trends in the Food & Beverage Industry"
  • Hook: "Stay ahead of the curve with these must-know trends!"
  • CTA: "Which trend are you most excited about?"

Day 5: Interactive Engagement

  • Post Type: Poll
  • Content Idea: "What's Your Favorite Branding Element?"
  • Hook: "Your opinion matters! Help us decide the next big thing in branding."
  • CTA: "Vote now and see what others think!"

Day 6: Branding Insights

  • Post Type: Blog Post
  • Content Idea: "The Importance of Color in Restaurant Branding"
  • Hook: "Color your brand's world with these insights!"
  • CTA: "Read more on our blog and share your thoughts!"

Day 7: Design Challenges

  • Post Type: Story
  • Content Idea: "Behind the Scenes: Our Design Process"
  • Hook: "Ever wondered how we create magic? Here's a sneak peek!"
  • CTA: "Follow our story for more behind-the-scenes action!"
These content ideas are designed to engage your audience, encourage interaction, and position Cool Kids as experts in the food and beverage branding niche. Feel free to adjust the ideas to better fit your brand's voice and style!

so, this is the issue we ran into. it's too focused on restaurants. he is an expert in brand/design just has a desire to go after restaurant clients. going to be hard for him to provide real value about restaurants to restaurant prospects. so just do a quick pass again to make sure we're good.

we'll also need to target a wider audience than just those folks because we want to build a following, so industry-relevant can be good too.

Revised One Week Content Plan for Cool Kids

To target a broader audience while still appealing to restaurant clients, here's a revised content plan:

Content Pillars

  1. Branding and Design Mastery
  2. Creative Challenges
  3. Success Stories Across Industries
  4. Design and Branding Trends
  5. Interactive Community Engagement

Day 1: Branding and Design Mastery

  • Post Type: Carousel
  • Content Idea: "5 Universal Principles of Effective Branding"
  • Hook: "Elevate your brand with these timeless principles!"
  • CTA: "Which principle resonates with you? Share your thoughts!"

Day 2: Creative Challenges

  • Post Type: Video
  • Content Idea: "Weekly Creative Challenge: Reimagine a Classic Logo"
  • Hook: "Can you give a classic logo a modern twist? Show us!"
  • CTA: "Submit your designs and tag us to be featured!"

Day 3: Success Stories Across Industries

  • Post Type: Image
  • Content Idea: "How We Revamped a Tech Startup's Brand"
  • Hook: "From startup to standout! Discover the transformation."
  • CTA: "Swipe to see the before and after!"

Day 4: Design and Branding Trends

  • Post Type: Infographic
  • Content Idea: "Top 5 Design Trends Across Industries"
  • Hook: "Stay ahead with these industry-spanning trends!"
  • CTA: "Which trend do you think will dominate?"

Day 5: Interactive Community Engagement

  • Post Type: Poll
  • Content Idea: "What's Your Go-To Branding Element?"
  • Hook: "Your input shapes the future of branding!"
  • CTA: "Vote now and see what others think!"

Day 6: Branding and Design Mastery

  • Post Type: Blog Post
  • Content Idea: "The Power of Color in Branding Across Industries"
  • Hook: "Color your brand's world with these insights!"
  • CTA: "Read more on our blog and share your thoughts!"

Day 7: Creative Challenges

  • Post Type: Story
  • Content Idea: "Behind the Scenes: Our Creative Process"
  • Hook: "Ever wondered how we create magic? Here's a sneak peek!"
  • CTA: "Follow our story for more behind-the-scenes action!"
This revised plan broadens the focus to include various industries, making it easier for Cool Kids to provide value and attract a wider audience while still appealing to potential restaurant clients. Let me know if you need further adjustments!

posts are not stories, stories will be separate. post types on instagram are things like: static image, carousel, reel. drop the hooks and CTAs, they're trash. for additional context: Content Types

Behind the scenes
How-tos
Case studies/work
Testimonials
Relevant industry news
Expert opinion/commentary
Quotes
Lifestyle
Metrics/Results

Revised One Week Content Plan for Cool Kids

To target a broader audience while still appealing to restaurant clients, here's a revised content plan focusing on Instagram post types and content types:

Content Pillars

  1. Branding and Design Mastery
  2. Creative Challenges
  3. Success Stories Across Industries
  4. Design and Branding Trends
  5. Interactive Community Engagement

Day 1: Branding and Design Mastery

  • Post Type: Carousel
  • Content Type: How-tos
  • Content Idea: "5 Universal Principles of Effective Branding"

Day 2: Creative Challenges

  • Post Type: Reel
  • Content Type: Behind the scenes
  • Content Idea: "Weekly Creative Challenge: Reimagine a Classic Logo"

Day 3: Success Stories Across Industries

  • Post Type: Static Image
  • Content Type: Case studies/work
  • Content Idea: "How We Revamped a Tech Startup's Brand"

Day 4: Design and Branding Trends

  • Post Type: Carousel
  • Content Type: Relevant industry news
  • Content Idea: "Top 5 Design Trends Across Industries"

Day 5: Interactive Community Engagement

  • Post Type: Static Image
  • Content Type: Expert opinion/commentary
  • Content Idea: "What's Your Go-To Branding Element?"

Day 6: Branding and Design Mastery

  • Post Type: Carousel
  • Content Type: Metrics/Results
  • Content Idea: "The Power of Color in Branding Across Industries"

Day 7: Creative Challenges

  • Post Type: Reel
  • Content Type: Behind the scenes
  • Content Idea: "Behind the Scenes: Our Creative Process"
This revised plan broadens the focus to include various industries, making it easier for Cool Kids to provide value and attract a wider audience while still appealing to potential restaurant clients. Let me know if you need further adjustments!

i want you to be stealing content topics from the other accounts that have performed well, is that what you've done here?

To ensure we're leveraging successful content topics from other accounts, let's analyze the data to identify which content types and topics have performed well for competitors. We'll focus on:
  1. Identifying High-Engagement Posts: Determine which posts have the highest likes and comments.
  2. Analyzing Content Types: Understand the types of content (e.g., how-tos, case studies) that are most effective.
  3. Extracting Successful Topics: Identify specific topics or themes that resonate with the audience.
Let's start by identifying the posts with the highest engagement to see what topics and content types are successful.

Insights from High-Engagement Posts

  1. Top Performing Content Topics:
    • Rejected Concepts: Posts about rejected design concepts, such as "REJECTED CONCEPT 〰️ A brand mark design..." have high engagement, indicating interest in behind-the-scenes content.
    • Guilty Pleasures: Posts that relate to common experiences, like "Designer or not, we are all guilty for buying..." resonate well with audiences.
    • Unique Projects: Showcasing unique design projects, such as "Pots & Pieces ✨ A mailer box design..." attracts attention.
    • Brand Refreshes: Updates on brand refreshes, like "With all the brand refresh updates..." are engaging.
    • First Looks: Sneak peeks of new projects, such as "First look of FLÜF — a pet boutique store..." generate interest.
  2. Content Types:
    • Behind the Scenes: Posts that give a glimpse into the creative process or rejected ideas.
    • Relatable Content: Topics that connect with common experiences or industry-specific humor.
    • Project Showcases: Highlighting unique or innovative projects.
    • Updates and Sneak Peeks: Providing updates on ongoing projects or first looks at new work.

Revised Content Plan

Based on these insights, here's a revised content plan:

Day 1: Behind the Scenes

  • Post Type: Carousel
  • Content Idea: "Rejected Concepts: What Didn't Make the Cut"

Day 2: Relatable Content

  • Post Type: Reel
  • Content Idea: "Designer Guilty Pleasures We All Share"

Day 3: Project Showcase

  • Post Type: Static Image
  • Content Idea: "Unique Mailer Box Design for Pots & Pieces"

Day 4: Brand Refresh Updates

  • Post Type: Carousel
  • Content Idea: "Our Latest Brand Refresh Projects"

Day 5: Sneak Peek

  • Post Type: Static Image
  • Content Idea: "First Look at Our New Pet Boutique Design"
This plan leverages successful content topics and types observed in high-engagement posts, ensuring relevance and appeal to a broader audience.

this is 5 days, not a week.

Revised One Week Content Plan

To complete the week, let's add two more days of content based on successful patterns:

Day 6: Expert Opinion

  • Post Type: Carousel
  • Content Idea: "Expert Commentary on Current Design Trends"

Day 7: Lifestyle

  • Post Type: Reel
  • Content Idea: "A Day in the Life of a Designer"
This completes the content plan for a full week, ensuring a mix of engaging and diverse content types that have shown to perform well.

what were the topics of the top 7 most performant posts across all data

Topics of the Top 7 Most Performant Posts

  1. Rejected Concepts: "REJECTED CONCEPT 〰️ A brand mark design..." - High engagement with 8121 interactions.
  2. Designer Guilty Pleasures: "Designer or not, we are all guilty for buying..." - Engaged audience with 5203 interactions.
  3. Unique Mailer Box Design: "Pots & Pieces ✨ A mailer box design..." - Attracted 4332 interactions.
  4. Brand Refresh Updates: "With all the brand refresh updates..." - Garnered 3857 interactions.
  5. First Look at Pet Boutique: "First look of FLÜF — a pet boutique store..." - Received 3226 interactions.
  6. Gourmet Grains Project: "GOURMET GRAINS (2/3) 🥐 When your customer is..." - Engaged with 2244 interactions.
  7. Project Reveal Teaser: "REVEAL COMING SOON — we worked on a project..." - Generated 2026 interactions.
These topics highlight a mix of behind-the-scenes content, relatable experiences, unique project showcases, and teasers for upcoming work, all of which have resonated well with the audience.

now, take the top 200 most performant post and group them into 5 categories of post topics.

Categories of Top 200 Most Performant Posts

Based on the analysis of the top 200 posts, here are the categories and their respective counts:
  1. Project Showcase: 185 posts
    • This category dominates, indicating a strong audience interest in detailed project presentations and design showcases.
  2. Behind the Scenes: 8 posts
    • Posts that provide insights into the creative process or share rejected concepts.
  3. Other: 5 posts
    • Posts that do not fit neatly into the other categories.
  4. Relatable Content: 2 posts
    • Posts that connect with common experiences or industry-specific humor.
These categories highlight the importance of showcasing projects and providing behind-the-scenes content to engage the audience effectively. If you have any further questions or need additional analysis, feel free to ask!

reviewing all the accounts in the spreadsheet, not just one: what were the top 30 highest performing hashtags, in order?

It seems that the variable top_engagement_df is not defined in the current context. This might have occurred because the variable was defined in a previous cell that is no longer accessible. To resolve this, we need to ensure that the variable top_engagement_df is properly defined and accessible before attempting to extract the top 200 posts and analyze hashtags.
Let's redefine top_engagement_df by sorting the DataFrame based on engagement and then proceed with extracting and analyzing hashtags.

Top 30 Highest Performing Hashtags

Here are the top 30 hashtags from the top 200 most performant posts, ranked by frequency:
  1. #branddesigner: 163 occurrences
  2. #designchallenge: 139 occurrences
  3. #designbrief: 130 occurrences
  4. #branddesign: 97 occurrences
  5. #brandingproject: 85 occurrences
  6. #brandinspiration: 85 occurrences
  7. #brandidentity: 76 occurrences
  8. #packagingdesign: 76 occurrences
  9. #design: 75 occurrences
  10. #creativechallenge: 74 occurrences
  11. #logo: 74 occurrences
  12. #font: 74 occurrences
  13. #fyp: 74 occurrences
  14. #sustainabledesigner: 69 occurrences
  15. #wellingtongraphicsdesigner: 69 occurrences
  16. #Brandlogodesign: 66 occurrences
  17. #brandingdesigner: 66 occurrences
  18. #brandchallenge: 65 occurrences
  19. #branddesignchallenge: 65 occurrences
  20. #brandingchallenge: 65 occurrences
  21. #brandinginspiration: 65 occurrences
  22. #designcommunity: 65 occurrences
  23. #brandingdesign: 65 occurrences
  24. #logodesigner: 65 occurrences
  25. #femaledesigner: 65 occurrences
  26. #creativeinspiration: 65 occurrences
  27. #brandingdesignstudio: 65 occurrences
  28. #100daysofdesign: 65 occurrences
  29. #graphicsdesign: 61 occurrences
  30. #branding: 59 occurrences
These hashtags are frequently used in high-engagement posts, indicating their effectiveness in reaching and engaging audiences. If you have any further questions or need additional analysis, feel free to ask!
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