<div>
<style scoped>
    .dataframe tbody tr th:only-of-type {
        vertical-align: middle;
    }

    .dataframe tbody tr th {
        vertical-align: top;
    }

    .dataframe thead th {
        text-align: right;
    }
</style>
<table border="1" class="dataframe">
  <thead>
    <tr style="text-align: right;">
      <th></th>
      <th>High level concept - Comparison</th>
      <th>High level concept - Emotional</th>
      <th>High level concept - Value props / Features</th>
      <th>High level concept - Meme</th>
      <th>High level concept - Lifestyle</th>
      <th>High level concept - Text-only</th>
      <th>High level concept - Product-only / Product focus</th>
      <th>Main subject - Just Person</th>
      <th>Main subject - Person in a scene</th>
      <th>Main subject - Infographic</th>
      <th>...</th>
      <th>Text &amp; Ad copy - Emotional message</th>
      <th>Text &amp; Ad copy - Rational message</th>
      <th>Text &amp; Ad copy - Product name</th>
      <th>Text &amp; Ad copy - Brand name</th>
      <th>Text &amp; Ad copy - Seasonal messaging</th>
      <th>Text &amp; Ad copy - Personalized</th>
      <th>Text &amp; Ad copy - Product features</th>
      <th>Text &amp; Ad copy - Mission/vision statements</th>
      <th>Text &amp; Ad copy - Value props / Benefits</th>
      <th>creative</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <th>0</th>
      <td>No</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>...</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>No</td>
      <td>No</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>vitamin_a_swim_1.png</td>
    </tr>
    <tr>
      <th>1</th>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>No</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>...</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>No</td>
      <td>No</td>
      <td>No</td>
      <td>No</td>
      <td>vitamin_a_swim_2.png</td>
    </tr>
    <tr>
      <th>2</th>
      <td>No</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>...</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>No</td>
      <td>vitamin_a_swim_3.png</td>
    </tr>
    <tr>
      <th>3</th>
      <td>No</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>...</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>No</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>vitamin_a_swim_4.png</td>
    </tr>
    <tr>
      <th>4</th>
      <td>No</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>...</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>Yes</td>
      <td>No</td>
      <td>No</td>
      <td>Yes</td>
      <td>No</td>
      <td>Yes</td>
      <td>vix_paula_hermanny_1.png</td>
    </tr>
  </tbody>
</table>
<p>5 rows × 48 columns</p>
</div>

  High level concept - Comparison High level concept - Emotional  \
0                              No                            Yes   
1                              No                            Yes   
2                              No                            Yes   
3                              No                            Yes   
4                              No                            Yes   

  High level concept - Value props / Features High level concept - Meme  \
0                                         Yes                        No   
1                                          No                        No   
2                                         Yes                        No   
3                                         Yes                        No   
4                                         Yes                        No   

  High level concept - Lifestyle High level concept - Text-only  \
0                            Yes                             No   
1                            Yes                             No   
2                            Yes                             No   
3                            Yes                             No   
4                            Yes                             No   

  High level concept - Product-only / Product focus  \
0                                               Yes   
1                                                No   
2                                               Yes   
3                                               Yes   
4                                               Yes   

  Main subject - Just Person Main subject - Person in a scene  \
0                         No                              Yes   
1                         No                              Yes   
2                         No                              Yes   
3                         No                              Yes   
4                         No                              Yes   

  Main subject - Infographic  ... Text & Ad copy - Emotional message  \
0                         No  ...                                Yes   
1                         No  ...                                Yes   
2                         No  ...                                Yes   
3                         No  ...                                Yes   
4                         No  ...                                Yes   

  Text & Ad copy - Rational message Text & Ad copy - Product name  \
0                               Yes                           Yes   
1                                No                           Yes   
2                                No                           Yes   
3                                No                           Yes   
4                               Yes                           Yes   

  Text & Ad copy - Brand name Text & Ad copy - Seasonal messaging  \
0                          No                                  No   
1                         Yes                                 Yes   
2                         Yes                                 Yes   
3                         Yes                                  No   
4                         Yes                                  No   

  Text & Ad copy - Personalized Text & Ad copy - Product features  \
0                            No                               Yes   
1                            No                                No   
2                            No                               Yes   
3                            No                               Yes   
4                            No                               Yes   

  Text & Ad copy - Mission/vision statements  \
0                                         No   
1                                         No   
2                                         No   
3                                         No   
4                                         No   

  Text & Ad copy - Value props / Benefits                  creative  
0                                     Yes      vitamin_a_swim_1.png  
1                                      No      vitamin_a_swim_2.png  
2                                      No      vitamin_a_swim_3.png  
3                                     Yes      vitamin_a_swim_4.png  
4                                     Yes  vix_paula_hermanny_1.png  

[5 rows x 48 columns]

<div>
<style scoped>
    .dataframe tbody tr th:only-of-type {
        vertical-align: middle;
    }

    .dataframe tbody tr th {
        vertical-align: top;
    }

    .dataframe thead th {
        text-align: right;
    }
</style>
<table border="1" class="dataframe">
  <thead>
    <tr style="text-align: right;">
      <th></th>
      <th>High level concept - Comparison</th>
      <th>High level concept - Emotional</th>
      <th>High level concept - Value props / Features</th>
      <th>High level concept - Meme</th>
      <th>High level concept - Lifestyle</th>
      <th>High level concept - Text-only</th>
      <th>High level concept - Product-only / Product focus</th>
      <th>Main subject - Just Person</th>
      <th>Main subject - Person in a scene</th>
      <th>Main subject - Infographic</th>
      <th>...</th>
      <th>Text &amp; Ad copy - Emotional message</th>
      <th>Text &amp; Ad copy - Rational message</th>
      <th>Text &amp; Ad copy - Product name</th>
      <th>Text &amp; Ad copy - Brand name</th>
      <th>Text &amp; Ad copy - Seasonal messaging</th>
      <th>Text &amp; Ad copy - Personalized</th>
      <th>Text &amp; Ad copy - Product features</th>
      <th>Text &amp; Ad copy - Mission/vision statements</th>
      <th>Text &amp; Ad copy - Value props / Benefits</th>
      <th>creative</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <th>0</th>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>...</td>
      <td>1</td>
      <td>1</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>1</td>
      <td>16</td>
    </tr>
    <tr>
      <th>1</th>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>...</td>
      <td>1</td>
      <td>0</td>
      <td>1</td>
      <td>1</td>
      <td>2</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>17</td>
    </tr>
    <tr>
      <th>2</th>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>...</td>
      <td>1</td>
      <td>0</td>
      <td>1</td>
      <td>1</td>
      <td>2</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>18</td>
    </tr>
    <tr>
      <th>3</th>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>...</td>
      <td>1</td>
      <td>0</td>
      <td>1</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>1</td>
      <td>19</td>
    </tr>
    <tr>
      <th>4</th>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>0</td>
      <td>...</td>
      <td>1</td>
      <td>1</td>
      <td>1</td>
      <td>1</td>
      <td>0</td>
      <td>0</td>
      <td>1</td>
      <td>0</td>
      <td>1</td>
      <td>20</td>
    </tr>
  </tbody>
</table>
<p>5 rows × 48 columns</p>
</div>

   High level concept - Comparison  High level concept - Emotional  \
0                                0                               0   
1                                0                               0   
2                                0                               0   
3                                0                               0   
4                                0                               0   

   High level concept - Value props / Features  High level concept - Meme  \
0                                            1                          0   
1                                            0                          0   
2                                            1                          0   
3                                            1                          0   
4                                            1                          0   

   High level concept - Lifestyle  High level concept - Text-only  \
0                               0                               0   
1                               0                               0   
2                               0                               0   
3                               0                               0   
4                               0                               0   

   High level concept - Product-only / Product focus  \
0                                                  1   
1                                                  0   
2                                                  1   
3                                                  1   
4                                                  1   

   Main subject - Just Person  Main subject - Person in a scene  \
0                           0                                 0   
1                           0                                 0   
2                           0                                 0   
3                           0                                 0   
4                           0                                 0   

   Main subject - Infographic  ...  Text & Ad copy - Emotional message  \
0                           0  ...                                   1   
1                           0  ...                                   1   
2                           0  ...                                   1   
3                           0  ...                                   1   
4                           0  ...                                   1   

   Text & Ad copy - Rational message  Text & Ad copy - Product name  \
0                                  1                              1   
1                                  0                              1   
2                                  0                              1   
3                                  0                              1   
4                                  1                              1   

   Text & Ad copy - Brand name  Text & Ad copy - Seasonal messaging  \
0                            0                                    0   
1                            1                                    2   
2                            1                                    2   
3                            1                                    0   
4                            1                                    0   

   Text & Ad copy - Personalized  Text & Ad copy - Product features  \
0                              0                                  1   
1                              0                                  0   
2                              0                                  1   
3                              0                                  1   
4                              0                                  1   

   Text & Ad copy - Mission/vision statements  \
0                                           0   
1                                           0   
2                                           0   
3                                           0   
4                                           0   

   Text & Ad copy - Value props / Benefits  creative  
0                                        1        16  
1                                        0        17  
2                                        0        18  
3                                        1        19  
4                                        1        20  

[5 rows x 48 columns]

<div>
<style scoped>
    .dataframe tbody tr th:only-of-type {
        vertical-align: middle;
    }

    .dataframe tbody tr th {
        vertical-align: top;
    }

    .dataframe thead th {
        text-align: right;
    }
</style>
<table border="1" class="dataframe">
  <thead>
    <tr style="text-align: right;">
      <th></th>
      <th>Feature</th>
      <th>Importance</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <th>47</th>
      <td>creative</td>
      <td>0.210541</td>
    </tr>
    <tr>
      <th>33</th>
      <td>Colors - Bold, dull, medium</td>
      <td>0.076222</td>
    </tr>
    <tr>
      <th>27</th>
      <td>List of Elements - Subheading</td>
      <td>0.075789</td>
    </tr>
    <tr>
      <th>11</th>
      <td>Main subject - Product in a scene</td>
      <td>0.067844</td>
    </tr>
    <tr>
      <th>6</th>
      <td>High level concept - Product-only / Product focus</td>
      <td>0.062164</td>
    </tr>
  </tbody>
</table>
</div>

                                              Feature  Importance
47                                           creative    0.210541
33                        Colors - Bold, dull, medium    0.076222
27                      List of Elements - Subheading    0.075789
11                  Main subject - Product in a scene    0.067844
6   High level concept - Product-only / Product focus    0.062164

Analyzing Correlation of Creative Elements in Top Performing Meta Ads for Swimwear Industry

This is a dataset that indicates the presence of various ad creative elements that are found in the best performing Meta Ads for a specific industry (swimwear). Please help me understand what attributes make a high performing ad

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